Kevin Gass is responsible for the strategic development of the Lottery business unit at BCLC, providing leadership and strategic direction in support of marketing, sales and distribution of lottery brands. He has operational responsibility for staff who provide products, services and support to the organization, its customers and business partners. Gass joined BCLC in 2003 as Vice President of Corporate Affairs. His background includes experience in senior corporate marketing and communications positions, as well as an extensive agency background. He also enjoyed entrepreneurial success in two start-up businesses.

Gass is currently on the Executive Committee of Interprovincial Lottery Corporation (ILC) and the Board of the North American State and Provincial Lottery (NASPL). He is a past member of the Board and executive committee of the Canadian Cancer Society (BC and Yukon Division) United Way Cabinet, Science World Board of Directors and was a founding board member of Canuck Place Children's Hospice.